working in grassroots since 1776

How to Attract the Best Hires & Talent to a Small Business

As most small business owners know there is a difference between the average employee and
true talent. The problem for small business owners is how to attract talent to their business,
when so often large businesses are able to outbid and out-perk them, which gives them a
decided advantage when it comes to attracting talent. However, there are ways that small
business owners can overcome such obstacles and find truly talented applicants anxious to put
their skills to work to make that small business successful.

Often, talented people are motivated by more than money. Money matters, of course, but for
many of the best and brightest, they are seeking something more. As the Wall Street Journal
pointed out in “How to Attract Talent to a Small Company,” the more personal atmosphere of
a small business may very well be more attractive to certain types of talented people. The anti-
corporate sentiment that is on the rise throughout the nation can serve as a real advantage to
small businesses.

A small business may not have the financial ability to offer more money or costly benefits to
potential employees. However, flexibility in scheduling, such as the ability to telecommute part
time, may mean a lot more to people. Get creative with what can be offered, such as a child
care co-op or participation in an organic food buying cooperative. Think about the personal
needs of the types of talent that you hope to attract to your organization and how they could be

Don’t automatically rule out potential employees with a record that demonstrates a bit of a
rebellious spirit. They may be just the sort of forward thinking people a small business needs on
staff. Diversity should be cultivated, not because employment law encourages it, but because
that is the best way to develop a talented workforce and original thinking able to compete with
the big boys.

Finding such talent can be difficult for the small business, but using tools like job recruitment
software can help locate specialized, stand-out talent. Applicant tracking software can aid in
achieving and maintaining a productive labor force balance, ensuring that the right talents come
together to form the productive whole for a small business.

When courting talent for a small business, it is important to consider the big picture. View the
organization as a whole and make an honest appraisal of what qualities are missing. Think about
the type of talent necessary to take the small business to the next level of competition, as well
as what obtaining that talent is worth investing. Using job recruitment software complemented
by applicant tracking software, you can target exactly what your small business is lacking in
terms of talent and skill.

With a bit of effort and some creative thought, it is possible to draw real talent to your small
business. Challenge the perception that bigger is better with a more personal approach to
recruiting and hiring, as well as to the benefits available to those choosing your small business
over opportunities with bigger companies. Focus on diversity in thought in your labor force,
perhaps choosing those who have traveled other than the standard educational and career
paths, and you just may find your business mounting a successful challenge to your larger competitors.


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